Marketing Strategy for Artists – what I’ve done so far
Following on from my last post I’ve made a few significant changes. Some of these I implemented into my previous blog post. Some I started that day and others are ongoing projects that I’ll be tweaking for a while. A marketing strategy for artists is unique in that we have an ever changing product to sell that is based on ourselves and not something that others can reproduce.
This is not a “You must do these things too!” list. Rather a list of things I’m trying out. Some may work and I’ll keep them up and other things may not work and I may decide to not continue doing them in the future. My goal is to create a marketing strategy for artists like myself that is easy to follow and produces results.
Marketing Strategy for artists – what I’ve done so far
Added YOAST SEO to my blog
This is apparently THE THING TO ADD TO YOUR BLOG and I’ve been reading about it in every article about SEO I’ve seen so far. And my honest opinion? I really like it. It’s not just a list of things you need to do, it actually reads your blog post and tells you what you’re doing right and what you’ve not included.
Installed Google Analytics
I’ve had Google Analytics for blogs in the past but had to create a new one for this domain. Google Analytics is pretty much the default thing you need in website SEO. I’m not getting massive hits right now on my blog but it will hopefully be helpful in the future when/if I do gets lots of blog hits.
Linking my blog posts to Instagram and Facebook
Honestly this is the bare minimum I should be doing but honestly…I wasn’t even doing that.
Installed a new WordPress theme
I just installed Woopress last week. It’s got loads of functions which I’ve disabled right now as my website is super new and I will add to it as I go. It’s easy to use and has this great drag and drop editor for layouts so I don’t have to worry about coding.
Started tracking my art views on Bluethumb
I’m getting an average of 30-40 hits a day on my Bluethumb gallery and decided to see just which artworks were getting the most hits. Every couple of days I’ll record the number of views I get for each piece of art and with a little bit of subtraction formulas and conditional formatting I can see which artworks got the most views in a specific period of time. This really helps as Bluethumb gives individual total views and total views for the day but if you’ve had one artwork up for two months and one for a week it’s hard to compare how they’re doing.
The results can be surprising. Sometimes my old abstract artworks are getting the most views and sometimes it’s my charcoal drawings which get the most views.
One thing I did was to highlight the highest and lowest views. Some pieces of art constantly get low views and I can see they are not well liked on Bluethumb. They still get views but I do wonder if the unsold ones will ever sell.
This list is just what I’ve uploaded to Bluethumb, it’s not the total amount of art I’ve made or sold. In my first year I was lucky enough to be in a shop and sold almost 100 pieces in my first year. But I lost confidence and couldn’t picture where I was going, listened to too many people and lost focus. My abstract art was really well received but I just couldn’t continue doing it. I don’t know what happened but I just lost the ability to paint freely and stopped liking anything I did.
Keeping following my blog as I’ll be giving more updates on my marketing strategy for artists just like me. Each lesson I learn or action I take will be implemented here and I’ll continue to research and share here.